Watch out bloggers! The federal goverment agency called the FTC will be scrutinizing your posts soon!
Any type of blog could be scrutinized, not just ones that specialize in reviews.
But they would need to think twice if, for instance, they praise parenting books they’ve just read and include links to buy them at a retailer like Amazon.com Inc.
So parents keeping blogs to update family members on their child’s first steps technically would fall under the FTC guidelines, though they likely would have little to worry about unless they accept payments or free products and write about them.
Reference: Blog posts: Honest advice or paid to entice? – Peoria, IL – pjstar.com
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